[Free Share] Kenrick Cleveland – Persuasion 911

Feature of Kenrick Cleveland – Persuasion 911

Here’s what you are going to learn in this course:

• The dominant emotion your clients are dealing with now is anger. They are angry at losing their jobs, losing their retirement nest-egg, and losing faith in the world. They are angry, cynical, bitter, and are waiting to bite your head off.
• You can’t short-circuit their anger nor can you ignore it. So we’re going to focus on how to really listen without getting defensive, how to pace their anger, how to use frames to change their perceptions, and how to have them enthusiastically buying whatever you offer.
• Your clients don’t believe a word or a commitment you say. They don’t believe what you are going to do for them. They don’t think it’s possible for you to help them. At this point, they think they would do a better job without you. Think I’m kidding? Realtors know more and more people are turning to FSBO instead of paying a commission. Financial Analysts know more and more people want to trade stocks on their own and not pay a fee. Auto buyers want to do all of their shopping online to avoid the shenanigans that go on when they want to buy a car.