[Free Share] Erin Balsa – The Research Report Playbook

Features of Erin Balsa – The Research Report Playbook

What You Get:

• Lesson 1: Course Intro
• Welcome + objectives
• Lesson 2: Planning + Project Management
• Organizing all the moving pieces + setting clear expectations
• Lesson 3: Data Collection + Analysis
• Securing an audience, writing questions + analyzing raw data
• Lesson 4: Report Writing + Design
• Turning an outline into a polished report
• Lesson 5: WebDev + Tracking
• Setting up campaign tracking + QA
• Lesson 6: Organic Promotion + PR
• Generating attention + leads
• Lesson 7: Paid Promotion
• Planning ads + writing ad copy
• Lesson 8: Sales Enablement
• Helping sales have more productive conversations
• Lesson 9: Post-launch
• Analyzing results + making process improvements
• Lesson 10: Monetization
• How to sell research reports to clients
• Lesson 11: My Writing Process Deep Dive (Bonus)
• How I do data storytelling, step-by-step