Richard Lindner – Email Marketing Mastery – Value $495

Feature

• Module 1
  The Role of Email Marketing
  Lesson 1: Meet Your Instructor
  Lesson 2: The Role of Email Marketing
  Lesson 3: THREE Different “Types” of Emails
  Lesson 4: The TWO Send Types
  Lesson 5: Email Marketing & List Building
• Module 2
  Creating Your Marketing Calendar
  Lesson 1: The Role of Your Marketing Calendar
  Lesson 2: Gathering Promotional Assets
  Lesson 3: Creating Your 30 Day Calendar
  Lesson 4: Creating Your 90 Day Calendar
• Module 3
  Email Campaign Creation
  Lesson 1: Email Campaigns Explained
  Lesson 2: Storyboarding Your Indoctrination Campaign
  Lesson 3: CASE STUDY: DigitalMarketer
  Lesson 4: Storyboarding Your Engagement Campaign
  Lesson 5: Storyboarding Your Ascension Campaign
  Lesson 6: Storyboarding Your Consumption Campaign
  Lesson 7: Crafting a Upsell Campaign
  Lesson 8: Storyboarding Your Segmentation Campaign
  Lesson 9: CASE STUDY: Best Buy
  Lesson 10: CASE STUDY: Kate Spade
  Lesson 11: Storyboarding Your Re-Engagement Campaign
  Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign
  Lesson 13: CASE STUDY: DigitalMarketer Win Back Campaign
• Module 4
  Email Copywriting & Design
  Lesson 1: Harvesting Proven Sales Copy
  Lesson 2: The FOUR Reasons People Buy
  Lesson 3: Points of Belief
  Lesson 4: Crafting Your Subject Lines
  Lesson 5: Crafting Your Body Copy
  Lesson 6: Queuing the Click
• Module 5
  Optimizing Opens & Clicks
  Lesson 1: Getting More Opens
  Lesson 2: Getting More Clicks
• Module 6
  Tracking & Measuring Results
  Lesson 1: Benchmarking Your Results
  Lesson 2: What to Track & When To Track it!
  Lesson 3: DEMO: Email Stats Tracking Sheet
• Module 7
  Email Deliverability
  Lesson 1: 3 Ways to Prove You’re NOT a Spammer
  Lesson 2: Your Mailer Reputation
  Lesson 3: Your Sender Infrastructure
  Lesson 4: Your Subscriber Engagement
  Lesson 5: Monitoring & Tracking Deliverability