Doug O’Brien – Sleight of Mouth

What will you get

• Part of the power of Sleight of Mouth is that it gives you more choices and flexibility of possible responses. You will never be at a loss for something to say. And with 14 different possible responses, odds are good what you’ll have to say will be very good indeed.
• Everyone goes to elementary school. Most people go to high school. Some go to college. Fewer go beyond college. Welcome to the closed-door world of high impact persuasion that is never taught publicly.
• The few who have mastered these techniques no longer hear the word “No” in their day-to-day lives. All they hear is the word “yes.” Allow me to explain.
• No one wants to “be sold.” They are afraid of making a mistake in a purchase. And just when you think they’re going to say yes, they come up with an objection you were unprepared for. And chances are, the sale is lost.
• Most salespeople are happy if they close at a 20 to 40% rate. Most copywriters are thrilled if their copy converts 1% of the lookers into buyers. Even at these numbers, money can be made.
• But what if your sales closed at an 80-90% rate? Or your copy converted 17% or more? You know what that would do for your bottom line?
• While obviously powerful tools for a sales person or lawyer, they’re useful for a hypnotherapist or NLP Practitioner in a variety of ways. As an example, a client’s beliefs about therapy or hypnosis could inhibit their cooperation in the therapeutic process. Sometimes a negative belief about life or health is all that is stopping the client from making progress in the first place. So if the therapist can create in the client’s mind sufficient expectation (i.e. belief) of what this hypnosis will mean, then the job is 90% done before the formal hypnosis even takes place.