Dennis Moons – Google Shopping Success

Advertise your products on Google Shopping, get high-quality visitors to your site and make profitable sales.

Features

1. Module 1 – Setting Up For Success
2. From Product to Product Ad
3. Product Feeds 101
4. Setting Up Google Merchant Center
5. Product Feeds on Shopify
6. Product Feeds on Woocommerce
7. Product Feeds on other platforms
8. Fixing Problems in Google Merchant Center
9. Setting Up Google Ads
10. Setting Up Google Analytics
11. Module 2 – From Launch To Sales
12. Under The Hood
13. Launching Your First Google Shopping Campaign
14. The Optimization Pyramid
15. Account Structure
16. Keywords
17. Bidding
18. Bid Adjustments
19. Your Optimization Routine
20. Tracking sales with Google Analytics
21. Module 3 – Save And Scale
22. Search query level bidding
23. Product Feed Optimization
24. Competitive research
25. Star Ratings
26. Merchant promotions
27. Google Merchant Center Feed Rules
28. Working with Supplemental Feeds
29. Data Feed Tools
30. Target ROAS Bidding
31. Product level ad groups
32. Showcase Shopping Ad Type
33. Advanced Google Analytics
34. Pulling The Plug
35. Module 4 – Beyond Google Shopping
36. Dynamic Remarketing
37. Static Remarketing
38. RLSA
39. From Shopping To Search