Charm Offensive – Facebook Group Blueprint 2.0

What will you get

• Create ‘Theme Streams’ so your community think “a-ha, I’ll share that on {your excellent group}” when they see content that’s perfect for your members.
• Create a culture where people share their success stories, inspiring other group members to take action (driving sales), and further boosting your credibility (persuasive social proof).
• A blueprint for the first 90 days of running your group. The type of content to post. The growth tactics to use. And how to launch your first small product.
• Get people to voluntarily share relevant content, questions, success stories, and their own contributions.
• Curate content that genuinely helps your audience, while demonstrating your knowledge and boosting your credibility in the process.
• How to schedule regularly highly-engaging content to ensure your audience is entertained.
• Create playful promotional posts that people enjoy responding to, leading to massive engagement and huge reach.
• Welcome your new group members in a way that gets attention, makes them smile, and gets them to write their first comment.
• Figure out what products to make and if your audience will pay for them.
• Learn the most efficient way to build new products and sell them quickly.
• Generate inbound leads for one to one client work. You don’t have to sell information products to make running a Facebook Group worthwhile.
• An overview of my first attempts at monetising Charm Offensive. The good, the bad, and the desperate.
• How to quickly create enough information products that people will pay a monthly subscription fee to access all of them.
• How to get inspiration from your own digital content consumption and use it to create relevant content that your audience can use to help improve their craft.
• How to build goodwill with your audience, and have them excited for your plans and successes.
• Invite the perfect ideal prospects to your group using LinkedIn’s extremely granular search functionality.
• Use your personal profile to promote your group and increase its membership.

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