Charm Offensive – Converts Like A Charm

What will you get

• How to use these crafty coy little bullet points that evoke curiosity with their combination of vagueness and specificity. *ahem*
• Incorporate easy to use joke formulas such as “The hyperbole pack pedal”, “Words in their mouth”, “2 Hands” and a variety of others to add spunk, chutzpah, and moxie to your copy
• Use conflicting word combinations to make copy to maintain attention and make people smile
• The counter-intuitive way of talking up your own self-interested goals to great persuasive effect
• Quash your prospects objections with the “absurd scenario” technique
• Deploy unorthodox calls to action to maximise click-through rates
• Thwart the enemies of good copy: the immovable object(writer’s block) and the irresistible force(imposter syndrome)
• Make the use of scarcity far more fun for everyone involved, while still maintaining its efficacy
• A simple clever trick that uses informal and formal copy together to create humorous sentences
• The common mindset issue that people have that prevents them from writing high-converting, charming, funny copy
• How to provide ‘silly’ reasons for sales offers that make people laugh and reach for their wallets
• A few crafty tricks to maximising open rates on your most crucial, time-sensitive pitch emails
• The 5 key elements you need in any charming sales pitch
• The ‘scenic route’ tactic to celebrate your successes without appearing arrogant, and to criticise others without being direct.
• The ‘creative pattern interrupt’ techniques I use on social media to stop people from scrolling
• The charming little lines I add to social media posts to boost engagement and reach significantly.
• The clumsy, herky-jerky, sentence structure that when used, adds a sort of ‘comic-timing’ to your copy
• The weird ‘metric humour’ trick I learned from watching my favourite sitcom growing up, Cheers.
• A cunning, but lazy technique that uses specificity to make your copy resonate with more of your audience
• An unorthodox post you can make on Facebook that will get enormous reach and promote whatever you want
• A simple tactic you can use to generate a huge level of responses from the first email in your autoresponder sequence
• How to write emails even when you’re in a bad mood or have no motivation or are recklessly hungover
• The key elements to ask to be included in your client testimonials that will maximise their persuasive effect
• How to make people want to click on links to your video testimonials, and engage with them on social media
• The most cost-effective cosmetic that anyone can add to their copy to make themselves more likeable and to drive a ton more sales
• Use the power of recognition to write funny in-jokes that will resonate with your audience, building a strong level of rapport in the process
• Most effectively incorporate humorous storytelling into your sales copy, allowing you to generate an ROI from your memory of your life experiences. (Even some of the bad ones!)
• The clever little rhetorical trick used by a former UK Prime Minister and several former US Presidents to make them appear more likeable, and how you can use this tactic in your copy
• Write funny P.S. lines to finish your email with a wry smile
• An overview of the various types of email I send, and their structure.
• The writing mindset I learned from one of my favourite authors, Hunter S. Thompson and how you can use it to write more captivating and entertaining copy
• What my top selling products are, why they are the top sellers, and how to create your own versions of these for your market
• The amusing “tenuous transition” technique you can use to not so gently move in to your pitch
• The tiny but crucial change I made to my pitch emails after seeing Ben Settle’s that completely changed how I wrote emails to my list
• How to maximise the reach of any social media pitch post by doing one thing a little differently
• How to do subtle “soft” promotion of your new product to build awareness and and anticipation
• Generate genuine testimonials for your product before you’ve even sold a copy

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