Charm Offensive – How to Win a MegaClient

What will you get

• Opening – How we opened the deal. This bit’s obvious. We went the silly ferret email.
• Getting a call – We will show you how we transitioned from positive response to an initial call.
• Getting a Meeting – Learn what we offered Symantec so they agreed to an in-person meeting and what we prepared for and what we presented at this first meeting.
• Positioning – You’ll get full explanations of the 7 Sales Hooks that we used repeatedly – including to win this megacorp.
• The Pitches – What we presented in our meetings with Symantec. This involved a lot of pitching not only our way of doing things, but specific ideas that fit within the brief provided.
• Brainstorming Ideas – How we developed ideas to present to Symantec.
• The Clever Shortcut that saved us time and the client money – learn the simple tactic we used to ensure our creative would be successful; make a win-win-win scenario for our agency, the client, and journalists; and inoculate Symantec from wasting money.
• Closing – What we did in the final pitch and how we followed up to bring close the deal.
• The Psychological Principles – a rundown of the underlying persuasion techniques we used throughout the process.

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