SEOMoz Whiteboard Friday

Features

• It has to have great UI and UX on any device.
• That content is generally a combination of high quality, trustworthy, it’s useful, interesting, and remarkable. It doesn’t have to be all of those but some combination of them.
• It’s got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent.
• It’s got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x.
• It has to solve a problem or answer a question by providing that comprehensive, accurate, exceptional information or resources.
• It’s got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium.

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