James Van Elswyk – Geek Out P3 Edition Live Stream

You may know me from previous Geek Out events, the Purple Knowledge Lab Group or my previous speaking events and masterminds. Or, perhaps you are familiar with Purple Leads – my seven-figure lead generation company that has grown from 1 man to a team of 35 employees in just 2 years.
In all my time teaching and growing teams, I have discovered one problem that seems to plague even the best of the best in this industry:
“It’s easy to scale campaigns… but it’s hard to scale teams”

Features

1. Using cash metrics and company audit to decide who and how to scale.
2. Monthly closeouts and reviews.
3. Hiring protocols: Scripts, tests, pitch to new employees, avatars.
4. Training: Steps, comp, testing and evaluations.
5. Firing: Clean fires, “write up” emails and templates/scripts for actual firing to the “post-firing pump-up talk” to teams.
6. Media buyer compensation plans (and theory behind them specific to geo and business goals).
7. Creating company image and employee standards (speed of email response, interaction training with vendors/partners).
8. Media buying structure.
9. Using media buyers per traffic source or by offer.
10. First manager: who and how to properly transition shifts of power.
11. My exact monthly schedule of team meetings and protocols – to the day.
12. Accounting, collections, cashflow analysis for auction-dependent businesses.
13. Upwork for research as opposed to hiring

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