Madalin Tudose – The SEO Checklist

Features

• Introduction
• Set Up Google Analytics
• Set Up Google Search Console
• Install an SEO Solution for Your Website
• Set Up Uptime Monitoring
• Set Up Keyword Rank Tracking
• Check for About, Contact, Privacy Policy and TOS Pages
• Check for Pretty Permalinks
• Check the Site is Mobile Friendly
• Check the Site Loads Fast
• Keep URLs Short
• Check and Optimize Your 404 Page
• Make it Easy to Share Your Content
• Claim Your Brand on Multiple Social Networks
• Use Heatmaps to See What Users Actually See
• Use a Top-Performing Web Host
• Check The Server is Located Close to Your Service Area
• Use a CDN
• Check for GZIP Compression
• Check for HTTP/2
• Use a Caching Solution
• Minify JS/CSS Files
• Resize Large Images at Upload
• Compress and Optimize images
• Lazy Load Images & Iframes(YouTube embeds, etc)
• Update Technology
• Optimize Database
• Switch to Https
• Check for One Single www Version
• Fix mixed content
• Create a Sitemap & Add it to Google Search Console(GSC)
• Create a robots.txt File
• Check that URLs have redirects to / or the canonical is set to /
• Check and Fix Broken Links
• Check and Fix Redirect Chains
• Fix Missing and Duplicate Meta Titles and Descriptions
• Use Redirects Properly
• Check for Index Coverage Issues
• Check for Manual Penalties
• Keep Pages at Maximum 3 Clicks from Reach
• Use “noindex” and “nofollow” Tags Properly
• Disable Irrelevant Content from Being Indexed
• Do Keyword Research
• Have a Solid SEO Content Strategy
• Create Long-Form Content
• Create 10x Content
• Identify & Fix Keyword Cannibalization
• Identify & Fix Duplicate Content
• Create Content Hubs
• “Feed” the Hubs with Supporting Content
• Update Content on a Regular Basis
• Add Content to Your Categories
• Build Up E-A-T
• Write for People, not for Search Engines
• Check the Target Keyword Matches User Intent
• Have the target keyword in URL, Title and Heading
• Use Focus Keyword in 1st Paragraph
• Use a Single H1 on Each Page
• Set an Enticing, yet SEO-Oriented Meta Title
• Write a Compelling Meta Description
• Use Subheadings for Content Hierarchy
• Format and Style the Content Properly
• Link to Relevant Inner Pages(Internal Linking)
• Link out to Relevant, Authoritative Websites
• Never Link to a Page/Website with the Same Anchor the Current Page is Targeting
• Name Your Images Properly
• Set Images Alt Text
• Check for Social Markup
• Check Dwell Time and Optimize It
• Strike for the Featured Snippet
• Don’t Over-Optimize
• Have a Solid Link Building Strategy
• Build Foundational Links
• Interlink Social Networks
• Guest Post on Niche-Related Blogs
• Ask Partners you’ve Worked with for a Link
• Turn Brand Mentions into Links
• Use Social Signals to Boost your Page Rankings
• Schedule Social Posting
• Claim your Google My Business Listing
• Claim Your Yelp Listing
• Claim your Bing Places for Business Listing
• Optimize Listings
• Get on General Relevant Directories
• Get on Niche-specific Directories
• Reply to Reviews
• Reach Out for Reviews
• Publish Google Posts
• Check for Site-wide NAP Details
• Have Consistent NAP Details Across the Site
• Have Consistent NAP Details on Listings & Social Networks
• Have a Content Strategy Targeting Local Topics
• Claim Brand Mentions from Local Sites
• Add Local Business Markup to your Homepage

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