Justin Wilcox – The FOCUS Framework

Finding Product-Market Fit is overwhelming. The FOCUS Framework changes that.

Features

• Workbook 1: Finding Early Adopters
• Declaring Victory
• Idea Generation
• Customer Storming and Role-izing
• Who are your Early Adopters
• SCALE your Segments
• 50 ways to talk to 5 People
• Interview Channel Costing
• How to Ask for Interview
• What to Ask
• Interviewing Like a Pro
• 5 Interview Checkpoint
• You’ve Found your Early Adopters When…
• Workbook 2: Offer Testing
• What is Offer Testing?
• Interview Analysis
• Problem Synthesis
• Solution Ideation
• Offer Design
• Path to Victory
• Offer Experiment Design
• Success Metric Stoplight
• Failure Protocol
• You’ve Validated your Offer When…
• Workbook 3: Currency Testing
• What is Currency Testing
• Currency Ladder
• Currency Calculator
• Currency Experiment Design
• Increasing your Conversion Rate with A/B Testing
• Increasing your Conversion Rate with Solution…
• How to Pre-Sell Anything
• Science of Pricing
• How to Test your Price
• You’ve Validated your Currency When…
• Workbook 4: Utility Testing
• Utility Testing vs MVP
• What Features Should you Utility Test?
• How to Build a Utility Test
• Utility Testing Metrics
• Utility Testing Design
• Increasing Customer LifeTime Value
• Increasing your Viral Coefficient
• You’ve Validated your Utility When…
• Workbook 5: Scaling
• Scaling to Victory
• Building your Dev Team
• Scaling your Solution
• Scaling your Channels
• Scaling your Segments
• You’re Finished Scaling When…

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