Josh Earl – Email Copywriting Workshop

Features

• Module 1
  Email “Beats” and the SLP Formula (52:15)
  Critique #1 – Email Beat – SharePoint Course (4:21)
  Critique #2 – Email Beat – Internet Marketing (3:00)
  Critique #3 – Email Beat – Real Estate Appraisal Reviewers (7:33)
  Will Following the SLP Formula Make My Emails Boring and Predictable? (7:08)
  38 Sample Email Beats You Can Model For Your Emails (14:46)
• Module 2 – Story
  How to Find and Tell Great Stories (68:58)
  Story Tip #1 – Find Better Stories by Understanding Your Audience (8:39)
  Story Tip #2 – Digging for Stories with “Extreme” Questions (10:01)
  Critique #4 – Email and Blog Post – HoloLens Development (14:55)
  Critique #5 – Excel for Architects (16:00)
  Critique #6 – Internet Marketing Email (11:32)
  Critique #7 – Fitness (12:01)
  Story Tip #3 – Must Every Email Be An Epic Story? (10:39)
  Story Tip #4 – Storytelling Resources for a “Deep Dive” (11:01)
  Story Tip #5 – Bring Your Characters to Life (7:26)
• Module 3 – Lesson
  How to Educate Your Subscribers Without Killing Your Sales (52:02)
  Critique #8 – Game Development “Nurture” Email (19:06)
  Critique #9 – HoloLens Welcome Email (14:31)
  Critique #10 – Scheduling Software (12:48)
• Module 4 – Pitch
  How to Pitch Your Product Without Selling Your Soul (50:13)
  Critique #11 – PowerPoint Presentations (17:11)
  Critique #12 – Stock Trading (12:15)
  Critique #13 – Virtual Assistant Training (11:32)
  Critique #14 – Health and Wellness (16:45)
• Bonus – Questions & Answers
  “I Haven’t Emailed My List in Over a Year. Help!?!” (10:13)
  Blog Posts vs. Emails vs. Videos: What Content Should I Put In Each? (9:40)
  What About “Newsletter” Style Emails? (6:57)

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