Joanna Wiebe – 10x Facebook Ads

Feature

• Module One: Facebook and Instagram Ads 101
  Facebook and Instagram Ads 101 16 mins
  Cheat Sheet: Stages of Awareness 259 KB
  How to Map a Lead Generation Funnel 10 mins
  How to Map a Webinar Funnel 6 mins
  How to Map a Challenge or Video Series Funnel 5 mins
  How to Map an Ecommerce Funnel 6 mins
  How to Map a Funnel from Scratch 5 mins
• Module Two: Anatomy of Facebook and Instagram Ads
  Anatomy of Facebook and Instagram ads 10 mins
  An Over the Shoulder Walk-Through of Ad Types 11 mins
  Resource: Facebook Ad Unit Guide
• Module Three: Gathering your Messages
  Gathering your Messages 8 mins
  Ninja Technique: Facebook Group Message Mining  14 mins
  Ninja Technique: How to Mine Amazon Reviews 8 mins
  Ninja Technique: How to Mine Twitter for Messages 5 mins
  Ninja Technique: Facebook Ad Competitor Research 7 mins
  Cheat Sheet: Voice of Customer Research Questions 721 KB
• Module Four: Mapping your Messages
  Mapping your Messages 8 mins
• Module Five: Writing High-Converting Messages
  Writing High-Converting Ad Copy 9 mins
  Value Proposition Rehab 10 mins
  Long Copy vs Short Copy 3 mins
  When You’re Ready to Write – Do This First 2 mins
  Step One- Reference your Funnel Map and Pick a Place to Start 4 mins
  Step Two- Write Down your Value Prop Variations 3 mins
  Step Three – Write your Headline Variations 15 mins
  Step Four – Write your Body Copy 37 mins
  Resource: Facebook Ad Copy Example
  Ad Copy Worksheet 58 KB
  Cheat Sheet: Value Proposition Checklist 197 KB
  Resource: Emojipedia for Facebook Friendly Emoji’s
  Resource: Facebook Bullet Point Emojis
• Module Six: Images and Videos
  Images and Videos 25 mins
  Resource: Creative Hub Gallery
  Resource: Creative Hub Ad Formats
  Resource: Facebook Text Checker
  Cheat Sheet: Do’s and Dont’s 121 KB
  Anatomy of a One-Minute Video 211 KB
  Livestream Script: Educational/ Value-Add Content 151 KB
  Livestream Script: Relationship-Building 121 KB
  Livestream Script: Case Study 136 KB
  Livestream Script: Sales 93.7 KB
  Resource: Copyright Free Images from Pexels.com
  Resource: Copyright Free Images from Unsplash.com
• Module Seven: Landing Pages that Convert
  Landing Pages that Convert 9 mins
  Cheat Sheet: Anatomy of a High-Converting Landing Page 279 KB
• Module Eight: Testing and How to Know if your Ads are “Working”
  Testing and How to Know if your Ads are “Working” 16 mins
  How to Troubleshoot a Campaign 13 mins
  Cheat Sheet: Rules of Thumb for Effective Testing 148 KB
  Cheat Sheet: Key Metrics and what they Mean 170 KB
  Cheat Sheet: Key Metrics and what they Mean Continued. 96.8 KB
• Module Nine: Red Flags
  How to Spot and Avoid Red Flag Situations 3 mins
  Cheat Sheet: Red Flags to Avoid 198 KB
  End of Module Quiz
  Bonus: Facebook Ad Compliance
  How to Write Facebook Ad Compliant Copy in Difficult Verticals 17 mins
  Resource: Facebook Ad Policies

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