Caitlin Schlichting – AdWords IQ Academy

Discovering the Secret of Google AdWords Success.

Features

• Module 1
• The Basics – Foundation Ads Overview
• What It Is
• How It Works
• Who It Works For
• Who It Doesn’t Work For
• How And Where Do Ads Appear
• How The Auction System Works
• How Keywords Work
• Account Structure
• Writing Ad Copy
• Ad Extensions
• Module 2
• Setting Up A Search Campaign
• How To Set Up An Account
• Using Google Keyword Planner
• Exploring the AdWords Interface
• How To Create Your First Campaign
• The Process of Creating Ads
• Module 3
• Setting Up Your First Campaign
• Fundamental Thinking And Outlining Before You Begin
• Choosing Your Campaign Type
• Ad Design Basics
• Traps To Avoid
• Module 4
• Setting Up Shopping Ads
• How to Set Up Your First Shopping Campaign
• Create Product Groups
• Setting Your Bids
• Adding Negative Keywords
• Module 5
• Setting up Gmail Ads
• Getting Started With Gmail
• Why Gmail is So Powerful
• Growing Your Audience
• Module 6
• Landing Pages
• Setting Up Your Lead Generation Landing Pages
• Find A Solution
• Template’s That Convert
• Module 7
• Tracking & remarketing
• Analytics
• Conversion Tracking
• Phone Call Tracking
• Module 8
• Monitoring, Optimization, And Reporting
• Search Term Reports
• Auction Insights
• Location Reports
• How To Calculate ROI
• Setting Up Experiments
• Monitoring Quality Score
• Keyword Optimization
• Bid Optimization
• Analyzing Opportunity

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